DTC marketer. I've built two consumer brands from scratch — entirely solo, from age 18.
I've had eczema and acne since I was 11. I tried everything the standard skincare aisle offers. Nothing worked long-term.
When I found beef tallow — an ingredient most people's first reaction to is scepticism — it worked. I looked for a brand selling it properly to men. There wasn't one. So I built it.
Myst was a nicotine-free disposable vape for people trying to quit smoking who still needed something to do with their hands. I built it entirely solo — brand identity, paid and organic acquisition, Shopify, fulfilment.
The content strategy: no budget for high-production creatives. Just me and a friend filming wherever we could find a decent location, then editing into educational, empathy-first TikTok content rather than product ads.
UK legislation banned the disposable vape category in 2024. Not a business failure — the ground moved. I shut it down and started again.
Rendered sells beef tallow skincare for men. The product insight came from my own skin — I knew it worked before I ever thought about selling it.
Full-stack operation: Meta Ads, Klaviyo, Shopify, ad copy, content, brand identity, supplier relationships, fulfilment. One person running all of it.
Open to marketing roles — entry to mid level — where I can contribute from day one.